Identify the impact of media communication (positive and negative) in Assignment - 1

Identify the impact of media communication (positive and negative) in a crisis situation - Assignment Example nication sty is necessary to be able to insure the continuity of the business since regardless of the vision and mission of an organization, the stakeholders are needed to be given reassurance regarding the business success (Notes in PPT). During a crisis, the organization should have a fast and efficient method of communication to be able to prevent situations created by the mass’s thirst for information (Notes in PPT). There are 5 important points in the crisis communication management in an organization. First is the identification of the organization’s key spokespersons that can represent the company in times of crisis and be believable to carry the right information. Second is the training of the leaders and key spokesperson in facing the media. Third is having a established crisis communication team that is ready at all times with the capability to connect to trusted media authorities to be able to maintain a positive reputation of the organization. The same group is also responsible in communicating with the proper authorities for a particular crisis such as the police or the fire services in terms of emergencies. It is important for the communication group within a company to have a positive rela tionship with the media or else there would be a contest with regards to the crisis that occurred which can destroy the business (Cornelissen, 2014, p.210). One example of the use of media to handle the crisis is how Mattel faced the August to October 2007 lead paint issue on toys that the company is producing. Due to a presence of an established communication plan which focused on the preparedness of the company in such events and the openness of Mattel in giving out updates regarding the situation survived the company without risking relationship to its consumers, stakeholders and the media (Cornelissen, 2014,

Delayed ischemia due to cerebral vaso spasm post operate subarachnoid Essay

Delayed ischemia due to cerebral vaso spasm post operate subarachnoid haemorrhage clipping - Essay Example This disease mostly strike at fairly young age and proved to be fatal. Its effects are similar to the cerebral infarction or intracerebral hemorrhage. Diagnosis and acute management of the subarachnoid represents a great challenge to the neurologists, neurosurgeons, interventions radiologists and intensivists. In this case study we analyze the factors that are involved in the subarachnoid hemorrhage and their relation with the delayed ischemia that is occur because of the cerebral vasospasm. In this study we also evaluate the role of the practitioners regarding to this disease. In most of the population the incidence of subarachnoid hemorrhage is 6-7 individuals per 100, 000 persons in a year. Incidence of subarachnoid hemorrhage increases with the age. Their risk factors are smoking, constant or excessive alcohol intake and hypertension. In the patients who have positive family history for subarachnoid hemorrhage, the average age at which the disease strikes to them is younger age t han in patients with the sporadic subarachnoid hemorrhage. So, genetic factors also play significant role in this disease. Factors that are involved in the rupture of the arachnoid membrane are very complex; it happens because of the sudden increase in trans mural arterial pressure, activities such as exercise, straining and intercourse are reported as 20% necessary factor in the prevalence subarachnoid hemorrhage (Zentner, et al., 1996). The main characteristic symptom of subarachnoid hemorrhage is the head ache. This head ache is different from the normal head ache that usually occurred in individuals in their daily routine life due to extensive hard work. Head ache usually last 1- 2 weeks and sometime longer and of very high intensity. Vomiting is also the characteristic of this disease but it is not distinctive one because it also occurred in the patients of non-hemorrhagic. Focal neurological deficits occur when an aneurysm compresses a cranial nerve or bleeds into the brain pa renchyma or from focal ischemia due to acute vasoconstriction immediately after aneurysmal rupture. Sometimes, therefore, the clinical manifestations of a ruptured aneurysm are indistinguishable from a stroke syndrome from cerebral infarction. Complete or part third-nerve palsy is a well-recognized sign after rupture of aneurysms, mostly of the internal carotid artery at the origin of the posterior communicating artery (Wartenberg, et al., 2006). Systematic feature which are associated with the subarachnoid hemorrhage are sever hypertension, hypoxemia and electrocardiographic changes which can mimic the myocardial infarction and lead to erroneous examinations and treatments. The first investigation if the subarachnoid hemorrhage is suspected is CT scan. Their detection depends on the amount of blood that leaked into the subarachnoid space. The indication of surgery in patients of subarachnoid hemorrhage can be done if the overall medical condition of the patient is out of control, l ike aneurysm size and location, accessibility of the aneurysm for surgical repair, and presence or absence of thrombus, are also important (Wartenberg, et al., 2006). Cerebral vasospasm is the intensive and prolonged vasoconstriction of the large conducting arteries in the subarachnoid space that is initially surrounded by the clot. The further narrowing of the vessels develop gradually over the first few days after the aneurysmal ruptur